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ALTER EGO - Hair Bleaches Lighteners
BLONDEGO - ULTRA PURE
Tonalizing and colouring products boasts high performance and offers the possibility to carry out services in extreme practicality and safety.
PURE DIAMOND LIFT
Pure balanced and shiny lightening results up to 5 levels.
HL.0 NATURAL
HL.1 ASH
HL.2 IRISÉ
HL.91 ASH PEARL
HL.7 BEIGE
PASTEL TONER
Customize blonde hair with creative effects and pastel hues.
MILKY MINT
PINK POP
Cappuccino
PASTEL LILAC
DENIM MAUVE
DUSTY COPPER
PURE TONE
Progressive tonalizing and bleaching action neutralizes unwanted warm tones.
WHITE, 20
Platinum
Caramel
DUSTY PINK
PURE HI-LITE
Lightening cream suitable on cosmetically colored bases from 4 to 8.
Ideal for lengths and tips.
Lightens up to 3 levels.
It is a stabilized oxidizing cream enriched with Garcinia Mangostana. Its rich and creamy texture contributes to making ...
Permanent coloring without PPD able to respond effectively tocustomer needs that require a bright and long-lasting color...
UNIVERSAL PERMING LOTIONNew undulation system formulated with cysteine and amino acids. Its delicate formulation is suit...
HASTY TOO A complete and exclusive collection is an absolute must have for styling sessions' an exclusive collection and...
Permanent coloring without ammonia and PPD able to effectively respond to the needs of customers who increasingly requir...
BE BLONDE is the first range of color and professional products exclusively manufactured to meet all the needs of natur...
A professional treatment with extraordinary filler and anti - et that, thanks to the synergy of active generation ensur...
BLONDEGO - ULTRA COMFORTLatest generation lightening and neutralizing for exceptional results. PURE LIGHT BLUE PO...
BLONDEGO - ULTRA PURE Tonalizing and colouring products boasts high performance and offers the possibility to carry out ...
BoosterCream color enhancer, for an intense and bright color result.Compatible with all Alter Ego Italy colors. Featu...
EgobondFortifying system that allows to protect the hair during the process of discoloration' coloring or lightening. A ...
EgolissPROGRESSIVE DISCIPLINARY TREATMENTANTI-FRIZZ FOR A SMOOTH LONG-LASTING EFFECT. REDUCES VOLUME' FACILITATES...
ShewonderA new range that breaks the rules and looks to the future through sustainability and beauty.From the heart of t...
PASSION COLOR MASKDouble-effect dye treatment that nourishes, intensifies and tonalizes natural, colored or méches hair...
URBAN PROOF COLLECTIONA range dedicated to PROTECTION.Products formulated with latest generation and high-performance te...
JUST COLORdirect gel staining without oxidation and without ammonia - acid pH Benefits: gel formula intense a...
UtilitiesComplete, specific and transversal technical treatment that acts on the shape of the hair, on the well-being of...
LENGHT TREATMENTSdaily rituals dedicated to the care and beauty of naturally shiny, silky and vital hair lengths and tip...
SCALP TREATMENTS Skin rituals are divided into 4 phases associated with specific and high-performance products. The phas...