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ALTER EGO ITALY - Hair Color
Permanent coloring without PPD able to respond effectively to
customer needs that require a bright and long-lasting color.
Delicate formulation enriched with Keratin Delivery System'
An innovative active ingredient able to transport dye micro-pigments into the cortex'
precious regenerating active ingredients' keratin matter and
restructuring protein substances for
strengthen the internal structure of the hair.
Benefits:
• extraordinary cosmeticity and brilliance
• maximum color tightness for a long-lasting result
• 100% white hair coverage
• precise and reliable colors for every shade
• simple and fast mixing and application thanks to the conditioning texture
• PPD-free formula for maximum respect of the internal and external structure of the hair
NUANCES: available in 111 shades in 28 color series.
PACKAGING: 100 ml tube.
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