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ALTER EGO ITALY - Haircare Treatments
URBAN PROOF COLLECTION
A range dedicated to PROTECTION.
Products formulated with latest generation and high-performance technologies that take care of hair and body in harmony with the concept of SAFE BEAUTY.
URBAN PROOF ANTI - POLLUTION: DETOXIFYING AND ANTI-POLLUTION HAIR AND BODY RITUAL FOR PROTECTED AND CLEANER HAIR FOR LONGER.
The range, formulated with URBAN SHIELD TECHNOLOGY, consists of 3 exclusive products rich in active ingredients that work together in perfect harmony. A complete ritual in 3 phases for maximum protection from pollutants of the urban environment.
URBAN PROOF HYGIENE: A COMPLETE RANGE DESIGNED SPECIFICALLY TO TAKE CARE OF OURSELVES AND OUR SURROUNDINGS.
Products suitable for any situation, for professional use or to take with you, to protect us from external agents that can be harmful to our health. A perfect alchemy between speed, deep cleansing of hair, body and surfaces, citrus and spicy fragrances."
It is a stabilized oxidizing cream enriched with Garcinia Mangostana. Its rich and creamy texture contributes to making ...
Permanent coloring without PPD able to respond effectively tocustomer needs that require a bright and long-lasting color...
UNIVERSAL PERMING LOTIONNew undulation system formulated with cysteine and amino acids. Its delicate formulation is suit...
HASTY TOO A complete and exclusive collection is an absolute must have for styling sessions' an exclusive collection and...
Permanent coloring without ammonia and PPD able to effectively respond to the needs of customers who increasingly requir...
BE BLONDE is the first range of color and professional products exclusively manufactured to meet all the needs of natur...
A professional treatment with extraordinary filler and anti - et that, thanks to the synergy of active generation ensur...
BLONDEGO - ULTRA COMFORTLatest generation lightening and neutralizing for exceptional results. PURE LIGHT BLUE PO...
BLONDEGO - ULTRA PURE Tonalizing and colouring products boasts high performance and offers the possibility to carry out ...
BoosterCream color enhancer, for an intense and bright color result.Compatible with all Alter Ego Italy colors. Featu...
EgobondFortifying system that allows to protect the hair during the process of discoloration' coloring or lightening. A ...
EgolissPROGRESSIVE DISCIPLINARY TREATMENTANTI-FRIZZ FOR A SMOOTH LONG-LASTING EFFECT. REDUCES VOLUME' FACILITATES...
ShewonderA new range that breaks the rules and looks to the future through sustainability and beauty.From the heart of t...
PASSION COLOR MASKDouble-effect dye treatment that nourishes, intensifies and tonalizes natural, colored or méches hair...
URBAN PROOF COLLECTIONA range dedicated to PROTECTION.Products formulated with latest generation and high-performance te...
JUST COLORdirect gel staining without oxidation and without ammonia - acid pH Benefits: gel formula intense a...
UtilitiesComplete, specific and transversal technical treatment that acts on the shape of the hair, on the well-being of...
LENGHT TREATMENTSdaily rituals dedicated to the care and beauty of naturally shiny, silky and vital hair lengths and tip...
SCALP TREATMENTS Skin rituals are divided into 4 phases associated with specific and high-performance products. The phas...